AUSTIN, TX, [June, 23, 2026] — REINA today announced the official launch of its luxury apparel brand, created for both retail and wholesale customers and built around one of the finest natural fibers in the world: 100% hand-harvested Peruvian Pima cotton.

Founded by James Brigham and Luke Sanders, REINA was created to bring exceptional softness, refined fit, beautiful drape, and material integrity to everyday apparel. The brand launches with a focused collection of elevated essentials across unisex, men’s, women’s, and youth silhouettes, each designed around the natural performance and distinctive hand feel of Peruvian Pima cotton.

“REINA starts with the fiber,” said James Brigham, Co-Founder and CEO of REINA. “Hand-harvested Peruvian Pima cotton is not simply part of the story, it is the foundation of the brand. The softness, strength, drape, finish, and feel against the skin are what make this product different. Pima cotton has long been associated with luxury at retail, and our goal is to bring that same level of refinement into both the retail and wholesale apparel markets without compromise.”

REINA’s launch comes at a pivotal moment for the apparel industry. As consolidation continues to reshape the market and many once-distinct brands are absorbed into larger platforms, REINA enters as an independent, product-led company with a clear point of view: natural fibers, elevated construction, and a strong voice for customers seeking something beyond the standard blank apparel model.

REINA was developed for customers who want apparel with presence, softness, exclusivity, and a true story behind it. The brand is designed to serve retail customers, wholesale partners, decorators, and companies looking for garments that feel elevated from the first touch.

In addition to its Peruvian Pima cotton collection, REINA is also developing select styles using Organic Pardo “Brown” Cotton, a rare naturally occurring brown cotton grown in Peru. Unlike conventional dyed cotton, Pardo cotton achieves its color naturally and requires no external irrigation, relying on the rainforest environment where it is grown.

“Bringing REINA to market is exciting because the product is immediately understandable,” said Luke Sanders, Co-Founder and COO of REINA. “The moment someone feels the fabric, the difference is clear. Our focus now is execution: delivering exceptional garments with consistency, supporting retail and wholesale demand, and giving customers access to a level of product that has been difficult to find in this space.”

REINA’s initial assortment is designed to support direct-to-consumer retail, wholesale opportunities, custom programs, private label projects, and elevated merchandise needs. With inventory now in hand and production underway, the company is positioned to serve customers looking for luxury apparel built from natural fibers without reliance on synthetics.

REINA garments will be available through the brand’s retail platform and select wholesale partnerships.

About REINA

REINA is an Austin-based luxury apparel brand founded by James Brigham and Luke Sanders. Built around 100% hand-harvested Peruvian Pima cotton, REINA creates elevated essentials for retail and wholesale customers across unisex, men’s, women’s, and youth categories. The brand is focused on exceptional softness, refined fit, beautiful drape, natural fibers, and luxury designs. REINA also develops select products using Organic Pardo “Brown” Cotton, a naturally colored Peruvian cotton known for its rarity, sustainability, and unique origin story.